NEWSPAPER INDUSTRY TRENDS

  • In years past, consumers would have their morning papers delivered to their home or stop by the store or newsstand on the way to work. Today, many people get their fix of news staring at a tablet or smart phone. It’s rare these days to see a commuter reading a traditional print newspaper on the train or subway
  • The same technology that threatened the very existence of the newsroom is helping shape what newspapers look like now and how they’ll perform in the coming years
  • The digital process has lured many readers away from traditional print, resulting in falling newspaper circulation and advertising revenue
  • Studies revealed that of the people who read newspapers, less than half of them read it in traditional print
  • Advertising revenue—the lifeblood of newspapers—has declined, as advertisers take advantage of the more widespread demand for digital ads and spend significantly less on traditional print advertisement
  • As traditional print distribution becomes economically unfeasible, publishers will begin move to an online-digital edition or to the new “Chloe Process” digital edition distributed Electronically
  • Overhead costs for newspapers are high and are increasing and cut into the profitability of the organization
  • In the digital age, home distribution remains a key link between newspapers and their readers
  • For publications, a digital newspaper offers opportunities that traditional print cannot — audio, video, interactivity. Digital newspapers will add a layer of engagement for the reader and lends itself to social sharing, increasing pass-along readership
  • By designing for digital, you can make the fonts readable in every format from PC to smart phone