The EHDP(SM) — AKA “CHLOE Process” will eliminate the need for a newspaper to purchase presses, newsprint, ink, trucks, warehouses and operating a production facility. And, it will also give newspapers an opportunity to generate new revenue by selling TV and radio spots, which will generate more new revenue.
The added value to publishers will also result in a very significant reduction in operating costs to run a newspaper, making them financially successful.
Some of the key benefits of using the CHLOE Process for Publishers:
Instantaneous direct delivery to the entire circulation of readers email address and/or cell phone and the reading of that digital newspaper on ‘all’ computers, notepads, notebooks and smart phones.
Generous overhead/operational savings in capital equipment/materials
Ability to generate new revenue from advertisers
Exact newspaper layout format capability
Video capability insertion as part of the format content
A COST COMPARISON
It will be a significant change for the newspaper industry that has traditionally revered newsprint and ink, but it may be the only way to survive, as consumers increasingly want their news and entertainment in digital form. Newspapers will have to shift their publications to digital online editions in order to compete & survive.
In years past, consumers would have their morning papers delivered to their home or stop by the store or newsstand on the way to work. Today, many people get their fix of news staring at a tablet or smart phone. It’s rare these days to see a commuter reading a traditional print newspaper on the train or subway
The same technology that threatened the very existence of the newsroom is helping shape what newspapers look like now and how they’ll perform in the coming years
The digital process has lured many readers away from traditional print, resulting in falling newspaper circulation and advertising revenue
Studies revealed that of the people who read newspapers, less than half of them read it in traditional print
Advertising revenue—the lifeblood of newspapers—has declined, as advertisers take advantage of the more widespread demand for digital ads and spend significantly less on traditional print advertisement
As traditional print distribution becomes economically unfeasible, publishers will begin move to an online-digital edition or to the new “Chloe Process” digital edition distributed Electronically
Overhead costs for newspapers are high and are increasing and cut into the profitability of the organization
In the digital age, home distribution remains a key link between newspapers and their readers
For publications, a digital newspaper offers opportunities that traditional print cannot — audio, video, interactivity. Digital newspapers will add a layer of engagement for the reader and lends itself to social sharing, increasing pass-along readership
By designing for digital, you can make the fonts readable in every format from PC to smart phone
Mr. Alan W. Sorter, an ex-Knight Ridder Executive, current President & CEO of the Freedom Media Group, and the Publisher and President of the Columbus Post and Union County Post, has achieved a decades-old dream: The EHDP(SM) — AKA “Chloe Process.” A technological breakthrough made possible by today’s powerful computing devices and the worldwide reach of the Internet.
Years later he met Manager of Operations, Mr. Herman Raymond Thornton, who would become his partner in developing the “Chloe Process.”
The Brand Name
In the New Testament, Chloe is a convert of St. Paul.
The name means “blooming” or “young green shoot”.
Considerably more dynamic than most of the other Greek-based romantic literary names of the seventeenth century, Chloe is a pretty springtime name symbolizing new growth.
The name is excellent at analyzing, understanding, and learning. Tends to be mystical, philosophical, scholastic, and educational.
The Chloe brand name was selected as a tribute to a little girl named Chloe, who is very near and dear to Mr. Alan Sorter. Chloe is a very special, intelligent and smart young age elementary school student who one day sat down and started to read a test simulation of the “Chloe Process.” She immediately grasped the digital format with ease. Right there the “Chloe Process” brand name was established.
For more information and to purchase the “Chloe Process,” contact: Mr. Alan W. Sorter, President & CEO
Freedom Media Group, Inc. +1 678-540-1174 firstname.lastname@example.org
To build the world’s first, largest, and best 100 Percent Virtual Electronic Media Company with an emphasis on Information, Education and Entertainment.