How to fully use the Chloe Process

 

 

 

 

 

 

 

  • Workflow and Training

    • In most cases, your existing production will change very little, allowing for an easy and rapid transition
    • By using your PC or Macintosh computer, you will save time and  expenses
    • You will be provided training material, FAQs and video
    • Technical support and advice on your “first-steps” is available

 

  • Knowledge Base

    • Existing knowledge on using Adobe Creative Suite can be leveraged to save time on training.
    • New uses and ideas of using our preferred electronic distributor, MailChimp are maintained in the Knowledge Base
    • Optional  online training sessions and introduction of new options to come when available

 

  • Transition

    • Set up a test subscription list and consider using actual subscribers for feedback
    • Learn new database techniques to get the most out of your subscription list for segmentation and up selling niche distribution.
    • Continue carrier-based distribution while phasing in electronic distribution
    • Constantly check reports and feedback to determine the appropriate pace and effectiveness of transitioning to electronic distribution
    • Contrast and compare the production cycle and distribution against carrier-based distribution

 

  • Make money and increase engagement

    • Train your sales staff about radio and TV commercials.
    • Learn how to translate premium spots and digital inserts into the newspaper
    • Learn how to market and add new options by encouraging long-time advertisers to try new functionalities in the digital newspaper
    • Don’t forget to bring on the news staff as “content creators” and how they can leverage use of a smartphone to capture events and interviews
    • Encourage your graphics department to learn about video and audio production and leverage webmaster skills to “make your pages talk.”

 

For more information, call +1 678-540-1174 or email awsort@gmail.com.